Graphics to Communicate Medical Information

Although my title at Stanford School of Medicine is writer, I’ve found that medical information is often just too wordy and complicated to communicate through text alone. This is especially true given that patient education materials are targeted to an eighth-grade reading level.

I’ve undertaken two major efforts in this regard:

(1) a chart that shows how patients may be referred when dealing with a cardiovascular medical problem. This stemmed from overhearing a constant stream of phone calls to surgeons in which patients would ask the surgeon for a refill of their blood pressure or other everyday medication.

cardiology_straight-paths(2) an effort to show patients how the words they may have heard from different doctors may be the same, similar or different. If one doctor uses one term and another uses another, the patient may be left believing that they have gotten two completely different diagnoses, when in fact it may be a question of nuance or even simply of different linguistic choices on the part of each doctor. These illustrations are designed to accompany a text-based glossary.

heart diseasebpAsset 3-100HFAsset 3-100

I welcome feedback you may have about how successful these infographics are.

Do Drunk Drivers Get Off Easy in San Francisco?

Well, this was a learning experience. I decided after my previous data venture to compare blood alcohol testing in San Francisco to that in five other Bay Area counties. To do so, I converted a KML file into an Excel spreadsheet. But the data was aligned in cards that spanned several rows and two columns per entry. As far as I can tell, neither Excel nor Refine could fix this problem automatically, nor could they read the data correctly. So, using Macros to take some tiny shortcuts, I reformatted it myself. Along the way, I found that I’d corrupted the data (deleting needed rows, for example), and had to return to the original Excel file. Finally, I used Refine to crunch the data and Illustrator to make the chart. What seems strange about Illustrator is that I had to do a screen grab to make the image into a JPEG. If you’re out there reading this thinking that I made my life much harder than it had to be, do tell me how to simplify matters the next time.